:root{--ink:#17202A;--paper:#F7F4EE;--card:#FFFFFF;--pine:#1F5C46;--pine-2:#174835;--gold:#E2A93B;--muted:#5F5B55;--line:#E4DED3;--soft:#EEF3EF}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{margin:0;background:var(--paper);color:var(--ink);font:17px/1.6 "Inter",system-ui,-apple-system,"Segoe UI",Roboto,sans-serif}
img{max-width:100%;height:auto;display:block}
a{color:var(--pine)}
h1,h2,h3{font-family:"Fraunces",Georgia,serif;font-weight:600;line-height:1.15;letter-spacing:-.01em;margin:0 0 .5em}
h1{font-size:clamp(34px,6vw,56px)}
h2{font-size:clamp(26px,4vw,36px)}
h3{font-size:21px}
p{margin:0 0 1em}
.wrap{max-width:1080px;margin:0 auto;padding:0 20px}
.narrow{max-width:720px}
header.site{position:sticky;top:0;z-index:5;background:rgba(247,244,238,.94);backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}
header.site .wrap{display:flex;align-items:center;justify-content:space-between;gap:16px;height:64px}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;color:var(--ink)}
.brand img{width:30px;height:30px}
.brand span{font-family:"Fraunces",Georgia,serif;font-weight:600;font-size:21px;letter-spacing:-.01em}
.brand small{font-family:"Inter",sans-serif;font-size:11px;letter-spacing:.14em;font-weight:600;color:var(--pine);margin-left:2px}
nav.main{display:flex;gap:22px;align-items:center}
nav.main a{color:var(--ink);text-decoration:none;font-size:15px}
nav.main a:hover{color:var(--pine)}
.btn{display:inline-block;background:var(--pine);color:#fff !important;text-decoration:none;padding:13px 22px;border-radius:999px;font-weight:600;font-size:16px;border:0;cursor:pointer}
.btn:hover{background:var(--pine-2)}
.btn.small{padding:9px 16px;font-size:14px}
.btn.ghost{background:transparent;color:var(--pine) !important;box-shadow:inset 0 0 0 1.5px var(--pine)}
.menu-toggle{display:none}
@media (max-width:820px){nav.main a:not(.btn){display:none}}
.hero{padding:56px 0 40px}
.hero .grid{display:grid;grid-template-columns:1.05fr 1fr;gap:44px;align-items:center}
.hero p.lead{font-size:20px;color:#2F3842;max-width:34em}
.hero .ctas{display:flex;gap:12px;flex-wrap:wrap;margin-top:24px}
.hero figure{margin:0}
.hero figure img{border-radius:18px;box-shadow:0 20px 50px rgba(23,32,42,.18)}
figcaption{font-size:13px;color:var(--muted);margin-top:8px}
@media (max-width:820px){.hero .grid{grid-template-columns:1fr;gap:28px}.hero{padding-top:32px}}
.eyebrow{font-size:13px;letter-spacing:.14em;text-transform:uppercase;font-weight:600;color:var(--pine);margin-bottom:12px}
section.band{padding:56px 0;border-top:1px solid var(--line)}
section.band.alt{background:var(--card)}
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
@media (max-width:820px){.cards{grid-template-columns:1fr}}
.card{background:var(--card);border:1px solid var(--line);border-radius:16px;padding:22px}
.band.alt .card{background:var(--paper)}
.card p{color:#3A424B;margin:0}
.step-n{display:inline-flex;width:32px;height:32px;border-radius:50%;background:var(--pine);color:#fff;align-items:center;justify-content:center;font-weight:700;font-size:15px;margin-bottom:12px}
.price{display:grid;grid-template-columns:1fr 1fr;gap:32px;align-items:center}
@media (max-width:820px){.price{grid-template-columns:1fr}}
.price .amount{font-family:"Fraunces",Georgia,serif;font-size:64px;font-weight:600;line-height:1}
.price .amount small{font-size:20px;font-family:"Inter",sans-serif;color:var(--muted);font-weight:500}
ul.ticks{list-style:none;padding:0;margin:16px 0 24px}
ul.ticks li{padding-left:30px;position:relative;margin:8px 0}
ul.ticks li:before{content:"";position:absolute;left:0;top:7px;width:16px;height:9px;border-left:2.5px solid var(--pine);border-bottom:2.5px solid var(--pine);transform:rotate(-45deg)}
.note{background:var(--soft);border-left:4px solid var(--pine);padding:16px 18px;border-radius:0 12px 12px 0;color:#2F3842}
.faq details{background:var(--card);border:1px solid var(--line);border-radius:14px;padding:16px 20px;margin-bottom:10px}
.faq summary{font-weight:600;cursor:pointer;list-style:none}
.faq summary::-webkit-details-marker{display:none}
.faq summary:after{content:"+";float:right;color:var(--pine);font-weight:700}
.faq details[open] summary:after{content:"\2212"}
.faq details p{margin:12px 0 0;color:#3A424B}
.page{padding:48px 0 64px}
.page h2{margin-top:1.4em}
.page ol li,.page ul li{margin:6px 0}
.legal{font-size:16px}
.legal h2{font-size:22px}
footer.site{border-top:1px solid var(--line);padding:36px 0 48px;font-size:14px;color:var(--muted)}
footer.site .cols{display:flex;justify-content:space-between;gap:24px;flex-wrap:wrap}
footer.site a{color:var(--muted);text-decoration:none;margin-right:16px}
footer.site a:hover{color:var(--pine)}
.preview-flag{background:#FFF4D6;color:#5A4500;text-align:center;font-size:13px;padding:6px 12px}
.shot{display:grid;grid-template-columns:1fr 1fr;gap:28px;align-items:start}
@media (max-width:820px){.shot{grid-template-columns:1fr}}
.shot .flat{max-width:300px;border-radius:14px;box-shadow:0 10px 30px rgba(23,32,42,.15)}
.specs{width:100%;border-collapse:collapse;margin:8px 0 20px}
.specs td{padding:10px 0;border-bottom:1px solid var(--line);vertical-align:top}
.specs td:first-child{color:var(--muted);width:42%}
.embed{width:100%;min-height:900px;border:0;background:var(--card);border-radius:14px}

/* landing page (/for/) */
.lp{padding:28px 0 56px}
.lp h1{font-size:clamp(30px,6vw,44px);margin-bottom:18px}
.lp-shot{margin:0 0 18px}
.lp-shot img{border-radius:16px;box-shadow:0 16px 40px rgba(23,32,42,.16)}
.lp-idea{font-size:20px;line-height:1.5;color:#2F3842;margin:0 0 18px}
.price{font-size:18px;font-weight:600;margin:0 0 14px}
.btn.big{display:block;text-align:center;font-size:18px;padding:17px 22px;max-width:420px}
.secure{font-size:14px;color:var(--muted);margin:10px 0 0}
.lp h2{font-size:24px;margin:40px 0 12px}
.steps{padding-left:22px;margin:0 0 24px}
.steps li{margin:10px 0}
.founder{font-size:16px;color:#3A424B;border-top:1px solid var(--line);padding-top:20px;margin:28px 0 20px}

/* hero: headline, then product, then copy on phones (playbook rule 2) */
.hero-grid{display:grid;grid-template-columns:1.05fr 1fr;grid-template-areas:"head img" "body img";column-gap:44px;align-items:center}
.h-head{grid-area:head;align-self:end}.h-img{grid-area:img;margin:0}.h-body{grid-area:body;align-self:start}
.h-img img{border-radius:18px;box-shadow:0 20px 50px rgba(23,32,42,.18)}
.hero .lead{font-size:20px;color:#2F3842;max-width:34em}
.hero .ctas{display:flex;gap:12px;flex-wrap:wrap;margin-top:24px}
@media (max-width:820px){.hero-grid{grid-template-columns:1fr;grid-template-areas:"head" "img" "body"}.h-img{margin:4px 0 18px}}

/* few words: design carries it (10/19) */
.lp-idea{font-size:21px;font-weight:600;color:var(--ink)}
.lp-proof{font-size:15px;color:var(--muted);margin:14px 0 26px}
.lp .faq{margin-top:8px}
.examples{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin:8px 0 10px}
.examples img{border-radius:12px;box-shadow:0 8px 24px rgba(23,32,42,.12)}
.steps3{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;text-align:center;margin:8px 0}
.steps3 div{font-weight:600;font-size:17px}
.steps3 .step-n{margin:0 auto 8px}
.oneline{font-size:19px;text-align:center;max-width:30em;margin:0 auto}
.center{text-align:center}
.center .btn.big{margin:0 auto}
.steps3 .step-n{display:flex}
section.band.tight{padding:28px 0}
.h-img figcaption{margin-bottom:14px}
.lp-proof{margin:0 0 16px}
/* price: small, by the button (Cal via Rusticus 10/19: "at the bottom, small things") */
p.price{font-size:15px;font-weight:500;color:var(--muted);margin:0 0 6px}
.lp-proof{margin:0 0 14px}